May is Speech & Hearing Awareness Month

May Month 2020 – Making Virtual Meetings More Accessible

This year for May month the Canadian Academy of Audiology is highlighting the top 10 ways to make virtual meetings accessible to those with hearing loss.

As the world is shifting towards a more virtual workforce, it is important to be aware that virtual meetings can present additional listening demands and challenges. This is especially true for people living with hearing loss. Did you know that at least one in five people attending your next meeting have some degree of hearing loss? Understanding potential listening barriers and identifying how to effectively maximize communication is the key to holding a successful virtual meeting.

CAA has created an article on top ways to improve hearing access in virtual meetings, a poster that can be printed out and an animated video all of which you can use and share.

Article: Ten Ways to Improve Hearing Access During Your Next Virtual Meeting by Janine Verge, Dana Song, and Anne Griffin

As the world is shifting towards a more virtual workforce, it is important to be aware that virtual meetings can present additional listening demands and challenges. This is especially true for people living with hearing loss. Did you know that at least one in five people attending your next meeting have some degree of hearing loss?¹ Understanding potential listening barriers and identifying how to effectively maximize communication is the key to holding a successful virtual meeting. Read the full article.

 

CAA Virtual Meetings Poster May 2020

Print this poster to promote the top 10 ways to make virtual meetings accessible to those with hearing loss.

 

Watch the animated video and please share it.

Share using https://youtu.be/IH4jH27s6Co

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May Month 2019 

This year for May Month, The Canadian Academy of Audiology is running a nationwide public awareness campaign to inform the population of the risks of unmanaged Hearing Loss. Recent research has shown that people are more likely to take action to manage their Hearing Loss and lower their risk of unwanted impacts if they are trying to avoid something they do not want to lose or do not want to experience.

With this knowledge and a drive to incite the public to take action on managing Hearing Loss, CAA has put together a robust campaign that includes:

  • Social Media Content for CAA and it’s members
  • Sponsored Messaging on CBC Podcasts Under the Influence (airing May 13 to 19) and Quirks & Quarks (airing May 21 to 24) — selected because they are the most downloaded of related CBC podcast programs with approx. 400K listeners.
  • Digital Advertising campaign on Google for distribution on appropriate sites
  • Social Media Advertising campaign on Facebook and Instagram
  • StarMetro news article and ad in print media supplement devoted to Hearing Health with distribution to between 500K and 600K readers. Additional distribution and 5 digital ads distributed in digital media with over 300 partner journals (on stands and online May 31).  The ‘Hearing Health Awareness’ campaign has been published in the StarMetro Toronto! It is available on shelves and also hosted on www.personalhealthnews.ca.

The primary message is this: Hearing Loss doesn’t discriminate. It can happen at any age. We have chosen to highlight some of the risks of negative impacts of unmanaged Hearing Loss across several stages of life, from Infant to Senior. It is our goal to reach as many people as possible with this message, and we invite our members to join in spreading the word. We are pleased to provide some social media resources for you to use over the next couple of weeks. We encourage all of those engaged in the conversation to use the hashtag #HearingLossAction in all posts throughout the month and beyond to help push this movement forward.

Within the download link below you will find four images reflecting the key message for the Adult / Infant / Senior / Youth  to create posts for your social media channels.

CAA Members click here to download social media images.

Thank you for your action and support of CAA as we raise awareness to shift the public understanding of the importance of Hearing Health.


May Month 2018

Every year, thousands of professionals involved with the treatment of speech, language and hearing disorders come together to participate in a public awareness campaign that encourages early detection and prevention of communication disorders and seeks to increase the public’s sensitivity to the challenges faced by individuals experiencing them. During the month of May, we also highlight the importance of the many benefits that Audiologists can provide to the public through diagnosis and treatment of hearing disorders.

Our campaign for May Month includes the following “Hearing is a Social Sense / L’audition est un sens social” video, which focuses on the isolating social consequences of hearing loss.

Watch the video now (French subtitles available).

We also have the following Don’t Disconnect – Awareness Video in English and French. As well as the Living with Hearing Loss Video.

We are calling on YOU to help us get that message out to the public. Please check out the videos and please SHARE it via Facebook, Twitter, e-mail or any other medium available to you and ask others to do the same! Thank you and Happy May Month!

Stay Tuned for Additional May Month Hearing Health Awareness Campaigns!