Brian Taylor is currently the Director of Practice Development & Clinical Affairs for Unitron and the Editor of Audiology Practices, the quarterly publication of the Academy of Doctor’s of Audiology. Brian also serves on the advisory board for the Better Hearing Institute and is a frequent contributor to Audiology Online. During the first decade of his career, he practiced clinical audiology in both medical and retail settings. Since 2005, Dr. Taylor has held a variety of management positions within the industry in both the United States and Europe. He has published over 50 articles and book chapters on topics related to hearing aids, diagnostic audiology and business management. Brian has authored three text books Fitting and Dispensing Hearing Aids (co-authored with Gus Mueller),Consultative Selling Skills for Audiologists, Quality in an Audiology: Design & Implementation of the Patient Experience.