1. Consumers want and need your audiology expertise
2. Tracking and setting marketing goals is key
3. Your website is the hub of ALL of your marketing
4. The best kept SEO secret is the barnacle approach
5. People expect you to be professional, not perfect

Learning Objectives:

1. Explain why understanding marketing goals is key to evaluating internet marketing activities
2. Give 2 examples of how your practice website is the hub of all of your online and offline marketing activities
3. State the definition of Barnacle SEO and why this is a key concept for marketing your practice online
4. Why negative reviews are important to your online reputation management.