People don’t want to make more choices, they want more confidence in the choices they make. This is true with patients that are seeking hearing care, as well as with audiologists that are evaluating the digital marketing they use with their practices. Using trust as the central concept, this presentation will provide audiologists with a broad construct on how to think about the digital marketing plan for their practice, as well as some tactical advice on how to enhance the reputation of their online presence.
After this session participants will be able to:
- State why Google will hold “Your Money or Your Life” Pages to a higher standard for search ranking purposes and how this impacts your digital marketing.
- Explain why negative reviews are important to your online reputation management.
- Give examples of “trust signals” that are important for visitors to see on your website.
- Understand the Return on Investment calculation and the factors that influence it.