Awareness Campaigns

May 2023 – Hearing Month Campaign

In recognition of Hearing and Speech Month CAA is pleased to offer you free access to a 3-part campaign to provide solutions for In-Person Meetings for People with Hearing Loss.  Feel free to download and share widely.

Posters

Please click on the pictures below to download posters in on 10 Steps to Hearing Accessibility for In-Person Meetings and Love the Mic. The posters can be printed and posted on a wall and are available in English and French

10 Steps to Hearing Accessibility for In-Person Meetings

     

Love the Mic!

   

Booklet

47-page Booklet on Reducing Barriers for People Living with Hearing Loss During In-Person Meetings.  Download the booklet by clicking on the picture and share it.

Video Graphic

View the video graphic on 10 Steps to Hearing Accessibility for In-Person Meetings and share it using the link below.

Share using: https://youtu.be/2JZ8DfV-Gi4 

Shareable link in French https://youtu.be/lhSeJf4Zk5A 


We have designed a series of posters for members to download, print and post for public education.

Ask an audiologist about dizziness and balance concerns.

     

   

Download all English posters here: English Posters

 

   

   

Download all French posters here: French Posters

MAY 2022 – Hearing Month Campaign

May Month Posters

The Canadian Academy of Audiology has designed 2 posters for members to download, print and post for public education.

1. Managing Hearing Loss Reduces the Risk of Falls.

2. You might have Tinnitus. An Audiologist can help.

 

 

 

 

 

 

 

Click here to download posters

This March 3rd, in honour of World Hearing Day, the Canadian Academy of Audiology is pleased to share our campaign – Hearing Loss Must Be Confronted at All Ages of Life — Here’s Why – which includes an article in the Hearing and Accessibility print insert of the Toronto Star on March 3 (readership 800K+ and inclusion in the Hearing and Accessibility launch in the digital journal March 3 Health Insight: with 300 digital journal partners.  The campaign focusses on  maintaining hearing health throughout life and provides links to our FindAnAudiologist and hearing accessibility tools.

Click here for link to campaign

Click on image for PDF version of the campaign

May 2021 – Hearing Month Campaign

Phone & Video Calling Solutions for People with Hearing Loss

We are pleased to offer you free access to a 3-part campaign to provide solutions for Phone and Video Calling for People with Hearing Loss.  Feel free to download and share widely.

Poster

Please click on the picture below to download a poster on 12 Phone and Video Calling Solutions for People with Hearing Loss.  The poster can be printed and posted on a wall.  Scanning the QR code takes you to the website page you are now reading.  Using the CAA website address takes you to the website landing page where you can click on the slider or side column picture to take you to this page.

Print the CAA Stay Connected Poster

Booklet

23-page Booklet of Phone and Video Calling Solutions for People with Hearing Loss.  Download the booklet by clicking on the picture and share it.

 

 

 

 

 

Print the CAA Stay Connected Booklet

 

Video Graphic

View the video graphic on 12 Phone and Video Calling Solutions for People with Hearing Loss and share it using the link below.

Share the video: https://youtu.be/ACoCi31MPnI

To download the video for viewing in your clinic or office please send an email request to caa@canadianaudiology.ca


May Month 2020 – Making Virtual Meetings More Accessible

This year for May month the Canadian Academy of Audiology is highlighting the top 10 ways to make virtual meetings accessible to those with hearing loss.

As the world is shifting towards a more virtual workforce, it is important to be aware that virtual meetings can present additional listening demands and challenges. This is especially true for people living with hearing loss. Did you know that at least one in five people attending your next meeting have some degree of hearing loss? Understanding potential listening barriers and identifying how to effectively maximize communication is the key to holding a successful virtual meeting.

CAA has created an article on top ways to improve hearing access in virtual meetings, a poster that can be printed out and an animated video all of which you can use and share.

Article: Ten Ways to Improve Hearing Access During Your Next Virtual Meeting by Janine Verge, Dana Song, and Anne Griffin

As the world is shifting towards a more virtual workforce, it is important to be aware that virtual meetings can present additional listening demands and challenges. This is especially true for people living with hearing loss. Did you know that at least one in five people attending your next meeting have some degree of hearing loss?¹ Understanding potential listening barriers and identifying how to effectively maximize communication is the key to holding a successful virtual meeting. Read the full article.

 

CAA Virtual Meetings Poster May 2020

Print this poster to promote the top 10 ways to make virtual meetings accessible to those with hearing loss.

Imprimez cette affiche pour promouvoir 10 façons d’améliorer l’accessibilité auditive lors des réunions virtuelles

 

Watch the animated video and please share it.

Share using https://youtu.be/te7wSJFNW9g

Shareable link in French  https://youtu.be/Cw228JnvdUE

Find An Audiologist

 

 

 


May Month 2019 

This year for May Month, The Canadian Academy of Audiology is running a nationwide public awareness campaign to inform the population of the risks of unmanaged Hearing Loss. Recent research has shown that people are more likely to take action to manage their Hearing Loss and lower their risk of unwanted impacts if they are trying to avoid something they do not want to lose or do not want to experience.

With this knowledge and a drive to incite the public to take action on managing Hearing Loss, CAA has put together a robust campaign that includes:

  • Social Media Content for CAA and it’s members
  • Sponsored Messaging on CBC Podcasts Under the Influence (airing May 13 to 19) and Quirks & Quarks (airing May 21 to 24) — selected because they are the most downloaded of related CBC podcast programs with approx. 400K listeners.
  • Digital Advertising campaign on Google for distribution on appropriate sites
  • Social Media Advertising campaign on Facebook and Instagram
  • StarMetro news article and ad in print media supplement devoted to Hearing Health with distribution to between 500K and 600K readers. Additional distribution and 5 digital ads distributed in digital media with over 300 partner journals (on stands and online May 31).  The ‘Hearing Health Awareness’ campaign has been published in the StarMetro Toronto! It is available on shelves and also hosted on www.personalhealthnews.ca.

The primary message is this: Hearing Loss doesn’t discriminate. It can happen at any age. We have chosen to highlight some of the risks of negative impacts of unmanaged Hearing Loss across several stages of life, from Infant to Senior. It is our goal to reach as many people as possible with this message, and we invite our members to join in spreading the word. We are pleased to provide some social media resources for you to use over the next couple of weeks. We encourage all of those engaged in the conversation to use the hashtag #HearingLossAction in all posts throughout the month and beyond to help push this movement forward.

Within the download link below you will find four images reflecting the key message for the Adult / Infant / Senior / Youth  to create posts for your social media channels.

CAA Members click here to download social media images.

Thank you for your action and support of CAA as we raise awareness to shift the public understanding of the importance of Hearing Health.


May Month 2018

Every year, thousands of professionals involved with the treatment of speech, language and hearing disorders come together to participate in a public awareness campaign that encourages early detection and prevention of communication disorders and seeks to increase the public’s sensitivity to the challenges faced by individuals experiencing them. During the month of May, we also highlight the importance of the many benefits that Audiologists can provide to the public through diagnosis and treatment of hearing disorders.

Our campaign for May Month includes the following “Hearing is a Social Sense / L’audition est un sens social” video, which focuses on the isolating social consequences of hearing loss.

Watch the video now (French subtitles available).

We also have the following Don’t Disconnect – Awareness Video in English and French. As well as the Living with Hearing Loss Video.

We are calling on YOU to help us get that message out to the public. Please check out the videos and please SHARE it via Facebook, Twitter, e-mail or any other medium available to you and ask others to do the same! Thank you and Happy May Month!

Stay Tuned for Additional May Month Hearing Health Awareness Campaigns!

May 2020 – Hearing Month Campaign

Making Virtual Meetings More Accessible

This year for May month the Canadian Academy of Audiology is highlighting the top 10 ways to make virtual meetings accessible to those with hearing loss.

As the world is shifting towards a more virtual workforce, it is important to be aware that virtual meetings can present additional listening demands and challenges. This is especially true for people living with hearing loss. Did you know that at least one in five people attending your next meeting have some degree of hearing loss? Understanding potential listening barriers and identifying how to effectively maximize communication is the key to holding a successful virtual meeting.

CAA has created an article on top ways to improve hearing access in virtual meetings, a poster that can be printed out and an animated video all of which you can use and share.

Article: Ten Ways to Improve Hearing Access During Your Next Virtual Meeting by Janine Verge, Dana Song, and Anne Griffin

As the world is shifting towards a more virtual workforce, it is important to be aware that virtual meetings can present additional listening demands and challenges. This is especially true for people living with hearing loss. Did you know that at least one in five people attending your next meeting have some degree of hearing loss?¹ Understanding potential listening barriers and identifying how to effectively maximize communication is the key to holding a successful virtual meeting. Read the full article.

 

CAA Virtual Meetings Poster May 2020

Print this poster to promote the top 10 ways to make virtual meetings accessible to those with hearing loss.

Imprimez cette affiche pour promouvoir 10 façons d’améliorer l’accessibilité auditive lors des réunions virtuelles

 

Watch the animated video and please share it.

Share using https://youtu.be/te7wSJFNW9g

Shareable link in French  https://youtu.be/Cw228JnvdUE

Find An Audiologist

 

 

 

Videos – Vidéo
  1. Hearing is a Social Sense / L’audition est un sens social
  2. Living with Hearing Loss Video
  3. Don’t Disconnect – Awareness Video – Regarder la vidéo en français
  4. A Not So Quiet Place: Living With Tinnitus – Dalhousie University CAA University Cup Challenge Winner 2018
  5. Watch the video on raising awareness on vestibular audiology.  – Dalhousie University CAA University Cup Challenge Winner 2017
  6. Vidéo: Qu’est-ce qu’un audiologiste?  Université de Montréal – CAA University Cup Challenge Winner 2016. The Université de Montréal students created this video to promote the field of audiology by answering the question: What is an Audiologist?  
Interview with Marshall Chasin and Jann Arden

Marshall Chasin was invited to be part of a Duracell initiative that involved the singer/songwriter Jann Arden. Over the course of 8 hours Marshall and Jann did 12 media interviews that included Breakfast TV, CTV, and a number of Internet media outlets.

Jann’s message was quite important. Her mother recently was fitted with hearing aids and is doing quite well.  Mrs. Arden has some cognitive decline but the family just assumed that her mom’s inability to communicate in some situations was just a normal response to the cognitive decline. The family physician suggested a hearing assessment and one was done showing a bilateral “70%” hearing loss. Understandably the family felt quite guilty- imagine not realizing that mom was hearing as if she was under the water and wearing industrial earplugs. Guilt is a common feeling among family members.

Hearing loss is a slow gradual process with no pain so it’s completely understandable that it is sometimes called the invisible handicap. Given the nature of gradual hearing loss the family should not be feeling guilty- it’s not as if blood gushed from the ears whenever there is a hearing loss.

The importance of the work of Dr Frank Lin from John’s Hopkins was discussed. He, and his colleagues were the first to link untreated hearing loss with cognitive decline. Early identification is not just for children; it is for all of us. Dr. Frank Lin and his colleagues at John’s Hopkins University are building an understanding of the implications of the link between the onset of dementia and the presence of hearing loss found in a large longitudinal study.

A solution is a massive educational effort by all stakeholders involved to ensure that hearing loss no longer remains invisible.

Marshall was able to demonstrate his new app called Temporary Hearing Loss Test (available on Apple and Android in a few weeks). This measures the hearing at 6000 HZ before noise or music exposure and then again after; the difference being a measure of temporary hearing loss, also known as TTS. Repeated TTS over time can result in permanent hearing loss- prevention is the cornerstone behind any educational program.

This was all part of a Duracell sponsored event called “#Stay Connected“. The importance of maintaining your hearing and seeing an audiologist was driven home to a wide ranging audience. Duracell has arranged for 10,000 screening hearing tests from the National Hearing Test – an NIH sponsored not for profit phone test, available until June 26, 2016 and can be accessed at 1-844-9DURACELL.”

Marshall Chasin, AuD, Doctor of Audiology, Queen Elizabeth ll Silver Diamond Jubilee Medal, Editor in Chief of the Canadian Audiologist