Awareness Campaigns

May is Speech & Hearing Awareness Month

We see May as a wonderful opportunity to increase awareness of hearing loss and communication disorders. During the month of May, it is also important to highlight the many benefits that Audiologists can provide to the public through diagnosis and treatment of hearing disorders.

Our two-fold focus for May Month 2017 is first to raise public awareness of the importance of getting your hearing tested. We will also support audiologists in their efforts to educate Family Practitioners on the importance of hearing health and the role of audiologists as a hearing healthcare providers.

1.    Posters to Promote Hearing Health Management to the Public
Two posters are available to members of CAA to help support the message to be aware of changes in your hearing ability and to see an audiologist for hearing tests. We suggest that you send the file(s) to a local quick printer or stationery store for printing on the size of paper/stock indicated in file name.
CAA members download the Posters now.


2.   The Role of Audiologists
This PowerPoint Presentation (PPT) is available to Canadian Academy of Audiology (CAA) members to use as a support to educate Family Practitioners on the role of Audiologists. It provides an ‘Audiology 101’ approach for the Family Practitioner to understanding hearing loss, evaluation, management and impact on health/quality of life. CAA members may download the PPT for use in their daily practice. Whether it helps facilitate a one on one meeting with local physicians or is used for a larger group presentation, we hope members find it beneficial in educating other professionals and generating referrals!  The intent of this presentation is to educate Family Doctors all over Canada on how Audiologists  play an integral part in the care of their patients.
CAA members download the PPT now.

 

May is Speech & Hearing Awareness Month. Every year, thousands of professionals involved with the treatment of speech, language and hearing disorders come together to participate in a public awareness campaign that encourages early detection and prevention of communication disorders, and seeks to increase the public’s sensitivity to the challenges faced by individuals experiencing them.

Please share our Canadian Academy of Audiology video.

October is National Audiology Month

The goal of National Audiology Month is to offer to audiologists a special occasion to promote and support the profession of audiology in Canada. To help you promote audiology in your community we have posted the submissions to the 2016 annual Canadian Academy of Audiology (CAA) University Cup Challenge. Students graduating from audiology programs across Canada were asked to develop methods to promote audiology to the public.

Université de Montréal – CAA University Cup Challenge Winner 2016

The Université de Montréal students created this video to promote the field of audiology by answering the question: What is an Audiologist?  Follow this link to watch the video.

University of British Columbia

UBC’s submission this year was a poster called “The Silent Sound Festival”. The students at UBC chose a poster format for this promotional material as their goal was to promote hearing healthcare to the “pub and festival crowd”. The students also suggested that a QR code could be added to the poster to create an interactive feature.  The code could link to a webpage where visitors could play popular songs and experience how those songs would sound with different kinds of hearing loss. This QR code could also lead to a website that provides more information on hearing protection and testing. Click here to view this poster.

Dalhousie University

Dalhousie students wrote an article using the description of the day to day activities of local DJs to highlight opportunities to prevent hearing loss. The Chronicle Herald (Nova Scotia), The Coast, and The Dalhousie Gazette all showed interest in the article! The students used the real life story telling technique as a means of relating better with the public. Please follow this link to view the article by the students from Dalhousie University.

Please share these links or draw inspiration from them and help promote audiology in your community!

Tools

To help increase promote the profession and increase public awareness during both National Audiology Month and Speech and Hearing Awareness Month, and throughout the year, CAA has developed a set of easy-to-use tools for its members. See Marketing Resources for more information.

Living with Hearing Loss Video

As part of May Month, we would like to share a video CAA has created a video entitled Living with Hearing Loss to help promote, and support the profession of audiology, and hearing healthcare in Canada.

Watch now!

CAA would like to thank Clayton Fisher, CAA committee volunteer for his effort in creating the video.

Vidéo: Qu’est-ce qu’un audiologiste?

Université de Montréal – CAA University Cup Challenge Winner 2016

The Université de Montréal students created this video to promote the field of audiology by answering the question: What is an Audiologist?  Follow this link to watch the video.

Interview with Marshall Chasin and Jann Arden

Marshall Chasin was invited to be part of a Duracell initiative that involved the singer/songwriter Jann Arden. Over the course of 8 hours Marshall and Jann did 12 media interviews that included Breakfast TV, CTV, and a number of Internet media outlets.

Jann’s message was quite important. Her mother recently was fitted with hearing aids and is doing quite well.  Mrs. Arden has some cognitive decline but the family just assumed that her mom’s inability to communicate in some situations was just a normal response to the cognitive decline. The family physician suggested a hearing assessment and one was done showing a bilateral “70%” hearing loss. Understandably the family felt quite guilty- imagine not realizing that mom was hearing as if she was under the water and wearing industrial earplugs. Guilt is a common feeling among family members.

Hearing loss is a slow gradual process with no pain so it’s completely understandable that it is sometimes called the invisible handicap. Given the nature of gradual hearing loss the family should not be feeling guilty- it’s not as if blood gushed from the ears whenever there is a hearing loss.

The importance of the work of Dr Frank Lin from John’s Hopkins was discussed. He, and his colleagues were the first to link untreated hearing loss with cognitive decline. Early identification is not just for children; it is for all of us. Dr. Frank Lin and his colleagues at John’s Hopkins University are building an understanding of the implications of the link between the onset of dementia and the presence of hearing loss found in a large longitudinal study.

A solution is a massive educational effort by all stakeholders involved to ensure that hearing loss no longer remains invisible.

Marshall was able to demonstrate his new app called Temporary Hearing Loss Test (available on Apple and Android in a few weeks). This measures the hearing at 6000 HZ before noise or music exposure and then again after; the difference being a measure of temporary hearing loss, also known as TTS. Repeated TTS over time can result in permanent hearing loss- prevention is the cornerstone behind any educational program.

This was all part of a Duracell sponsored event called “#Stay Connected“. The importance of maintaining your hearing and seeing an audiologist was driven home to a wide ranging audience. Duracell has arranged for 10,000 screening hearing tests from the National Hearing Test – an NIH sponsored not for profit phone test, available until June 26, 2016 and can be accessed at 1-844-9DURACELL.”

Marshall Chasin, AuD, Doctor of Audiology, Queen Elizabeth ll Silver Diamond Jubilee Medal, Editor in Chief of the Canadian Audiologist