Archived Webinar: Applying Person-Centered Care (PCC) in the Appointment with Cherilee Rutherford – May 27, 2020

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This webinar will translate person-centered care from theory into practice. The Calgary-Cambridge Guides and the Four Habits provide the framework of the session. The webinar will focus on the importance of applying person-centered care throughout the appointment and the research that demonstrates the reality of what happens when it comes to “walking the talk” of PCC.

Key learning points

  • Review the concept of person-centered care and define the key components of person-centered communication in hearing care and rehabilitation.
  • Revisit the Calgary-Cambridge Guides and introduce The Four Habits to facilitate a person-centered interaction.
  • Review key communication skills that are fundamental in any hearing care or rehabilitation scenario.

Speaker: Cherilee Rutherford, Ida Institute

Cherilee is the senior audiologist at the Ida Institute. Her professional qualifications include a Bachelors degree in Speech-Language Therapy and Audiology (University of Stellenbosch), a Masters of Health Science and a Professional Doctorate in Audiology (Nova Southeastern University (Florida) as well as Postgraduate Certificates in Teaching and Learning for Higher Education (UCL, London) and Online Facilitation (University of Cape Town). Before joining Ida, Cherilee was the course director for the MSc in Advanced Audiology programme at University College London and lectured at the University of Cape Town in amplification technology and aural rehabilitation.

The Ida Institute is a non-profit organization founded in 2007 by a grant from the William Demant Foundation.

Our mission is to build a community that embraces person-centered care and empowers people to get the hearing care they need. We work with clinicians, academics, and people with hearing loss to create resources that help people develop the knowledge, skills, and confidence to better manage hearing loss.

The Ida Institute is based in Denmark and has a community of +16,000 hearing health care professionals worldwide. Read more at