DATE: Wednesday, November 20, 2024 – 1 PM ET
SPEAKER: Robert M. Traynor, Ed.D., MBA, FNAP, ABAC, CCC-A, Adjunct Professor of Audiology, Salus University
Abstract:
After some years of clinical experience, audiologists often become disenchanted with the corporate manipulation of their career and look forward to owning their own practice. As practitioners move into the private sector owning their own audiology business, they need to understand fundamental business principles. Entrepreneurship, general economics, business planning, sales techniques, competitive strategies, human resources, marketing, and other essential basics for the development and maintenance of a business operation.
While limited in its timeframe, the webinar will review the essential business considerations audiology clinic management.
Learning Objectives
Upon completion, participants will be able to
- Describe the characteristics of an entrepreneur within the field of Audiology.
- Describe the pre and formal process of preparing a written business plan.
- Describe the unexpected business skills required for practice owners to ensure success.
SPEAKER BIO: Robert M. Traynor, Ed.D., MBA, FNAP, ABAC, CCC-A, Adjunct Professor of Audiology, Salus University
Dr. Robert M. Traynor practiced audiology 46 years at Audiology Associates, Inc., Greeley, Colorado, USA, providing diagnostic & rehabilitative treatment for hearing loss/tinnitus patients of all ages & operative monitoring for otolaryngologists & general surgeons. He holds degrees: University of Northern Colorado (BA, 1972; MA, 1973; EdD, 1975), University of Phoenix (MBA, 2006), conducted Audiology postdoctoral study at Northwestern University (1984). He served in the U.S. Air force and 16 years in U.S. Army Reserve as a military audiologist retiring Lt. Colonel in 1998.
1972-1993, Dr. Traynor was Instructor, Assistant Professor, Associate Professor of Audiology, University of Northern Colorado, Professor & Audiology Program Director, Colorado State University. 1999-2020, Audiology Adjunct faculty at the University of Florida teaching Counseling and Audiology Practice Management. He currently is Adjunct Professor at University of Arkansas/Medical Sciences, Rush University, and Salus University.
In 2019, Dr. Traynor was awarded the Joel Wernick Award from the Academy of Doctors of Audiology, 2018 became a Distinguished Alumnus: University of Northern Colorado, in 2017 was inducted as Fellow of the National Academies of Practice and is the recipient of the 2014 Colorado Academy of Audiology Lifetime Achievement Award.
Dr. Traynor and his coauthor, Dr. Brian Taylor, recently submitted the manuscript for Strategic Practice Management, 4th Edition, which currently is “in press”, and will be available March 2025.
At Robert Traynor Audiology, LLC, he provides professional advice & consulting to the hearing industry and Forensic Audiology services.
