Susan McGuire is the Creative Director and Founder of Bark Creative, a full-service creative marketing firm specializing in brand identity and digital strategy. With over 20 years of experience, Susan has earned a reputation for helping businesses not only find their voice but amplify it, particularly across the ever-evolving landscape of social media.

From small business owners and medical clinics to global institutions, she has guided teams through the challenges of online visibility by grounding their efforts in a strong, authentic brand foundation. Before launching her firm, Susan spent more than 15 years elevating the brand presence of one of the world’s largest hearing aid manufacturer.

A healthcare marketing expert and passionate storyteller, Susan believes the key to digital success isn’t just about showing up, it’s about showing up with purpose, consistency, and a clear brand identity. Her work continues to empower clients to build brands that connect, stand out, and grow in an increasingly noisy digital world.