Social Media is changing the way healthcare professionals communicate with their patients. Those seeking hearing healthcare now have a platform to search for health information and discuss and engage directly with their healthcare providers. This is an excellent opportunity for Audiologists to educate, connect, and build patient trust. This presentation will look at the fundamentals of social media. What social media platforms are consumers using to obtain hearing health information? What kind of hearing health content should you post? What are the best practices for building your hearing health brand?

Learning Objectives:

After this session, participants will be able to:

• Know the fundamentals of social media and which platforms consumers use to obtain health information.
• Know how to do keyword research to know what kind of hearing health content to post.
• Learn what the best practices for building your hearing health brand are.